click around the island, me gusta exploring
ME
GUSTA
GUSTA> booting megustaworld ▊
GUSTA
ME GUSTA
click around the island, me gusta exploring
a brief history of questionable pleasure
In March 2010, illustrator Matt Oswald draws a bulging-eyed, creepily grinning face for a rage comic about the strange joy of gross things. He posts it. The internet never recovers.
Me Gusta becomes a core cast member of rage comics everywhere — the official reaction to enjoying things you probably shouldn't. Shower water in the ears? Me gusta.
T-shirts, masks, keyboards, birthday cakes. The face is everywhere. "Me gusta" — Spanish for "I like it" — becomes the universal caption for questionable pleasure.
Memes die. Legends don't. A decade later the face still appears exactly when something feels wrong and right at the same time. That's forever content.
same face, different feelings
type something weird, get a certified meme
the sacred four-step ritual
A strange texture. A cursed sound. A questionable snack combination.
Do not fight it. The enjoyment is already inside you.
Eyes bulge. Grin spreads. Chin does the thing.
"Me gusta." That's it. That's the whole ritual.
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